Tenet Healthcare's Marie Quintana Highlights the Importance of Cultural Heritage and Transformative Change at the National Association of Latino Healthcare Executives Annual SummitSep 28, 2021
The National Association of Latino Healthcare Executives (NALHE) held its 4th annual leadership summit, Mapping the Mile-High Health Care Trek, on September 22-23, 2021, in Denver, Colorado.
The premier, two-day event brought healthcare executives together to exchange information regarding best practices, tools, research, and trends, as well as to listen to expert panelists. Speakers also addressed the COVID-19 pandemic’s effect on the healthcare ecosystem and impact on Latino communities.
Marie Quintana, Tenet’s executive vice president of communications and chief marketing officer, served on a panel with Steven Foster, St. Luke’s Health’s South Houston market president; Thomas Shorter, Husch Blackwell’s healthcare and employment partner; and Michelle Johnson, WittKieffer’s senior partner. The thought leaders discussed specific skills and strategic thinking strategies for the next generation of healthcare leaders to help better understand the rapid changes in the industry.
Ms. Quintana started off her session by explaining how her own heritage and immigrant upbringing played a vital role in the way she has approached business and helped guide clients through transformative change. Growing up as an immigrant, she saw firsthand the challenges of cultural transition which would later lead her career focus and set her trajectory as a dedicated advocate for Latinos.
For more than 35 years, Ms. Quintana has developed and promoted multicultural marketing campaigns, growth and transformation initiatives, and diversity programs. Her dedication for inclusion and innovative vision for highlighting underrepresented minority groups resulted from her unique perspectives and experiences.
During the presentation, Ms. Quintana outlined key factors about transformative change in the healthcare industry, the importance of recognizing that healthcare facilities and their workforce are a direct reflection of the community, and how a multi-faceted marketing strategy builds inclusion and trust.
“Understanding, embracing, and representing the unique backgrounds of our workforce is foundational to the care we provide to the diverse communities we serve,” explained Quintana.
Tenet Healthcare was well represented at the NALHE summit this year with Monica C. Vargas-Mahar, Carondelet Health Network market chief executive officer and NALHE president and board chair, overseeing the event.
Marie Quintana serves as executive vice president of communications and chief marketing officer for Tenet Healthcare. Under Quintana’s leadership, Tenet has activated its first integrated national marketing campaign, which is driving strong results in brand recognition and awareness. She also serves as chair of the Tenet Healthcare Foundation and is a director on the Governing Board of the Detroit Medical Center, which is operated by Tenet. Before joining Tenet, Quintana spent 14 years at PepsiCo as the senior vice president of sales and marketing. In this role, she led the PepsiCo multicultural business strategy to demonstrate sustainable value to customers and community. She launched the first PepsiCo Multicultural Center of Excellence, developing the marketing, sales, and communication strategies for all of PepsiCo’s divisions.
Monica C. Vargas-Mahar, FACHE, MHA, is the Market Chief Executive Officer for the Carondelet Health Network in Tucson, Arizona. She has worked for Tenet for more than 20 years, including many years in El Paso serving at The Hospitals of Providence and its predecessor organization. Ms. Vargas-Mahar is also the President and Board Chair of The National Association of Latino Healthcare Executives (NALHE) and serves on multiple boards and councils.