Tenet’s Tonita Cheatham Named to Crain’s Detroit Business’ 2018 List of Notable Women in Marketing

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Tonita Cheatham, Chief Communications Officer at Detroit Medical Center, was named to Crain’s 2018 List of Notable Women in Marketing for her great work at Detroit Medical Center and in her community.

A member of several industry and community organizations, she has earned numerous awards including the AARP Community Service Award, U.S. Army Medical Commander Award for Community Service Excellence, SHE’S Empowered Lupus Award and Rhonda Walker Foundation Game Changer Award for Community Service, among others.

“With a ‘can do’ attitude and a passion for helping others, Tonita always ensures that Southeast Michigan's health comes first and whatever we're focused on is ensuring equitable health for all, removing any barriers that may keep someone from getting the care they need,” said Anne Hill, Go Red for Women director for the American Heart Association.

Before her recent promotion, Cheatham led the implementation of several medical center ad campaigns, such as DMC 29 Minute Guarantee. During the launch of the Affordable Care Act “Path to Health” Campaign, Cheatham and a group of volunteers helped with health insurance enrollment efforts for 5,000 individuals and families in Detroit.

“Throughout her career, Tonita has created a legacy of well-structured… marketing communications strategies that deliver maximum results. She is a masterful … expert with the unique capability to utilize both traditional and nontraditional marketing techniques to effectively reach our system’s various key stakeholders,” said Scott Steiner, CEO of DMC’s Harper University, Hutzel Women's and Detroit Receiving hospitals.