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Director, Business Development 
Hospital/Facility: Park Plaza Hospital
Location: Houston, TX 

Description

The Director of Business Development reports to the Chief Executive Officer of the facility, with a dotted line to the Regional Vice President of Business Development.  Reporting to the Director of Business Development are 3-5 FTEs with responsibility for: business development, planning and analysis, physician “sales,” marketing, internal and external communications, community liaison.

Since 1975, 468-bed Park Plaza Hospital has been a major provider of health care services to the Houston community.  With more than 800 physicians on staff and more than 1,000 hospital employees, Park Plaza’s health care professionals are here to meet your needs in an extensive variety of medical and surgical specialties, including treatment of diabetes, cancer and other diseases, as well as orthopedics, cardiology and maternity care. The facility’s skilled nursing services, rehabilitation programs, outpatient services and outreach programs promote a continuum of care for the patients and their families.

The Director of Business Development has responsibility for all aspects of business development, including growth of facility admissions and market share; physician development, recruitment and redirection; clinical program development; business planning, decision support and analytics; marketing and communication.  Key responsibilities include:

Business Strategy/Business Planning - Leadership for the development and implementation of the facility’s business strategy & market positioning.  Ongoing analysis of market dynamics and market share changes, product line performance and overall tracking of business initiatives and competitive intelligence.  Responsibilities include translating data and analysis into realistic business strategy.

Physician/Relationship Development – Responsibility for planning, organizing and directing activities aimed at improving relationships with local physicians and retaining and growing physician volume.  Specific responsibilities include:

  • In conjunction with CEO, monitoring inpatient and outpatient physician volume metrics on a monthly basis;
  • Discussing volume variances with physicians;
  • Establishing physician recruitment priorities based on an internal development plan (service line and medical staff) and an external community needs assessment;
  • Developing processes for successful physician recruitment and/or employment; implements as necessary;
  • Providing leadership for structured physician sales program – develops strategic priorities and sales plan using internal strategies and data; understands practice patterns, solicits opinions, promotes new services, monitors results;
  • Providing leadership for cultivating and developing relationships with local employers as it pertains to health promotion and managed care contracts;
  • Providing leadership for cultivating and developing referral relationships with other facilities, including nursing homes and other facilities.

Program Development – Responsibility for identifying new business opportunities based on research and analysis.  Specific responsibilities include concept development & analysis; preparing volume and financial projections; working with operations on program implementation.  Also responsible for tracking & coordinating local and state regulation as it pertains to programs in CON states.

Marketing – Overall responsibility for developing and implementing marketing plan to promote facility’s business initiatives to constituents.  Specific responsibilities include:

  • Conducts marketing research;
  • Oversees proactive and reactive media relations to enhance perception and preference for the facility;
  • Manages the development of screenings and seminars to promote targeted clinical services;
  • Directs the development of effective advertising/promotional campaigns and collateral consistent with facility’s business plan;
  • Directs all web-based communications including the facility web-site;
  • Represents facility in community organizations and events, including chambers, planning board meetings, non-profit boards;
  • Tracks effectiveness of marketing programs;
  • Provides direction for the facility’s foundation annual giving plan.

Qualifications

An undergraduate degree is required and a graduate degree, ideally in Marketing or Business Development, is preferred.

  • Five years’ healthcare management level experience in strategic planning, business development, market research or related executive area.
  • Knowledge of healthcare organization and administration and of standards and laws applicable to managing business development and planning issues with facility operations.
  • Knowledge of health care, strategic and financial planning.
  • Proven financial management skills, capable of reaching closure and timely accomplishment of objectives with a focus on P & L.
  • Knowledge of principles of interactive planning, participatory management and influence management.
  • Skilled at executing strategy and problem solving; asks the right questions, follows up and determines the facts, setting priorities based on business opportunity.  Skilled at spotting trends and developments.  Able to direct the development of business plans and proformas.
  • Ability to build targeted sales and marketing lists, research in-depth business profiles on prospects and competitors, analyze market research and identify new opportunities and prospects for financial growth.
  • A high energy leader capable of creating and managing an effective sales pipeline and creating powerful marketing campaigns to deliver high quality and profitable business results.  An individual who is also able to develop and manage customer relationships and build loyalty, as well as develop new business leads.

Please apply at executive.search@tenethealth.com

 

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